Some basic knowledge in music business is knowing your target audience and feeding them with the right content. When making a song, every artiste needs to know their target audience so that it’s made in a way that will interest them. The target audience is very wide and may be based on their culture, religion, age, gender, where they live, who they are and their sexual preferences.
Yes you might not need to impress or satisfy everyone but at least you need to know your circle. This has been the basic idea in gathering your fanbase but it seems Ghanaian Afrobeat singer Kelvyn Boy is speaking a different language.
The singer recently made this post on Instagram and interestingly we’ve seen other musicians agree to his opinion.
He shared: “I Don’t make music to impress people, what i want you to hear is what I put out there 🤷🏽♂️ I do my thing and move on ‼️”.
What exactly does the singer mean?
Story by: Reagan O.O.Osarfo (Nana Reagan)