“I’ll Never Pay Payola, It Doesn’t Really Work” – Kelvyn Boy
Afrobeat singer Kelvyn Boy has revealed payola doesn’t really work and that he will never pay anyone to play his songs.
Speaking to Doreen Avio, the ‘Hustle’ singer says he has never paid anyone to play his song on TV/Radio and it is not something he believes in.
He prefers his songs to be played and enjoyed ‘organically’ and not strategically pushed to the audience to fall in love with.
“I’ve never paid anyone to play my music before. I’ve never paid anyone because I don’t want to do that. I want it to be organic. Maybe that’s why somebody will say yeah that’s why the album didn’t go the way you expect, yes, but you love it. Yes, I will prefer the love that you have for it than just the hype” he explained.
He added: “Payola doesn’t work. When you watch TV, there are some people that they play their songs like 10 times a day. They will play Kelvyn Boy like two, three times a day but still it will blow than the one that was played 20 times a day. So you do it well and right. So if it is played even once or twice, people will still love it”.
Story by: Reagan O.O.Osarfo (Nana Reagan)